The new sound-isolating earbuds from luxury audio equipment maker Shure, the SE420, are not plated with gold like the iCans but still cost more than the latter. All thanks to the technology behind the new earbuds. The Shure SE40 is gifted to cut off 90 percent of ambient noise and still manages to pack two drivers, tweeter and woofer, into its minuscule body. They sit perfectly and tightly in the ear like most of the canalphones. Personally, the $400 price tag is all for the technology, nothing for the looks.
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