Google

Wednesday, May 30, 2007

Playboy cell phone takes form too


Revenue may be sluggish at its flagship adult magazine, but Playboy Enterprises Inc. is popping the iconic bunny logo on everything from lipstick to jeans to lingerie as it hopes to boost its legendary brand business. The latest in the line of attack is the cell phone. Its ‘glossy upscale device’ will hopefully reflect the brand’s sensual yet tasteful image. Am not sure about other features, but the basic Bluetooth, camera, and MP3 player are gonna be there for sure. Though the carriers are still mystery, it will be GSM-based for sure.

No comments: